披露：本页含联盟推广链接。你通过本页链接注册 Apify 并付费，我们可能获得佣金——不影响你支付的价格，也不改变我们如实记录的实测数据。我们如何实测 →

Facebook 广告库数据导出：竞品投放的原始情报

把 Meta 广告库（Ads Library）搜索结果批量导出成结构化数据：投放平台、起投时间、素材内容、地区与状态。$0.00075/条按量计费，$5 免费额度约 6,600 条——不订阅 BigSpy 也能做竞品广告分析。

$0.00075/条 · $5 免费额度≈6,600 条竞品广告，来自 Meta 官方公开库

推荐工具: curious_coder/facebook-ads-library-scraper
使用人数: 33,127 人在用
评分: 4.76 / 5（97 条评价，来自 Apify Store）
单价: $0.00075（≈¥0.005） · 每抓 1 条广告（主计费项）
$5 免费额度: 约可抓 6,666 条（注册即送，不绑卡）

数据采集于 2026-07-10，以 Apify 实时页面为准。

真实输出样本：抓到的数据长这样

以下为我们账户真实运行 curious_coder/facebook-ads-library-scraper 的输出样本（2026-07-10 抓取，Run ID：iZW1hHUoWmhPc2TqV），展示前 2 条；页面只保留关键字段并折叠长数组。

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    "page_name": "Kooks Secrets ",
    "ad_archive_id": "1103440874425577",
    "publisher_platform": [
      "FACEBOOK",
      "INSTAGRAM",
      "AUDIENCE_NETWORK"
    ],
    "start_date": 1736236800,
    "end_date": 1760166000,
    "is_active": false,
    "snapshot": {
      "branded_content": null,
      "page_id": "123164800870169",
      "page_is_deleted": false,
      "page_profile_uri": "https://www.facebook.com/Kookssecrets/",
      "root_reshared_post": null,
      "byline": "",
      "disclaimer_label": null,
      "page_name": "Kooks Secrets ",
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      "event": null,
      "caption": "fb.com",
      "cta_text": "Learn more",
      "cards": [
        {
          "body": "Like our page",
          "cta_type": "LEARN_MORE",
          "caption": "",
          "link_description": "\"A Daily Insite of all Ingredients from Around the World History and Culture. From gourmet recipes to the perfect wine and cocktail pairings, sensational smoothies, frappes, and milkshakes. our page is your go-to destination for all things culinary. Get inspired and learn to create with confidence!\" Please LIKE our page and join us on our journey.",
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          "title": "A Daily Insite of all Ingredients from Around the World History and Culture Master the Art of Cooking: Recipes, Wine Pairings & More!",
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        {
          "body": "Like our page",
          "cta_type": "LEARN_MORE",
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          "link_description": "\"A Daily Insite of all Ingredients from Around the World History and Culture. From gourmet recipes to the perfect wine and cocktail pairings, sensational smoothies, frappes, and milkshakes. our page is your go-to destination for all things culinary. Get inspired and learn to create with confidence!\" Please LIKE our page and join us on our journey.",
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          "title": "A Daily Insite of all Ingredients from Around the World History and Culture Master the Art of Cooking: Recipes, Wine Pairings & More!",
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          "image_crops": "[嵌套内容已折叠]",
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          "body": "Like our page",
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          "caption": "",
          "link_description": "\"A Daily Insite of all Ingredients from Around the World History and Culture. From gourmet recipes to the perfect wine and cocktail pairings, sensational smoothies, frappes, and milkshakes. our page is your go-to destination for all things culinary. Get inspired and learn to create with confidence!\" Please LIKE our page and join us on our journey.",
          "link_url": "https://fb.com/canvas_doc/1739639586863342",
          "title": "\"Elevate Your Drinks: Discover Cocktails, Smoothies & Shakes\"",
          "cta_text": "Learn More",
          "video_hd_url": null,
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          "video_sd_url": null,
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          "image_crops": "[嵌套内容已折叠]",
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          "resized_image_url": "https://scontent-gru1-1.xx.fbcdn.net/v/t39.35426-6/472419006_1134883311599132_7699035272326392197_n.jpg?stp=dst-jpg_s600x600_tt6&_nc_cat=110&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=BWu8_k6Cx6AQ7kNvwFu4QZW&_nc_oc=AdrBNLiuAFUIUpJUepjUf5JPNwp0Opk7H8yBZrDUV_jcPXNf_ICwhTRS4nT3ASwmgGY&_nc_zt=14&_nc_ht=scontent-gru1-1.xx&_nc_gid=-B_jrWj0tamQZKvQW1JJug&_nc_ss=7f289&oh=00_AQB9PahcDIseh1dP1wzmL8wZZ19Box-oVBBER3VT69372A&oe=6A5644B2",
          "watermarked_resized_image_url": ""
        }
      ],
      "body": {
        "text": "{{product.brand}}"
      },
      "cta_type": "LEARN_MORE",
      "display_format": "DCO",
      "link_description": "{{product.description}}",
      "link_url": "https://fb.com/canvas_doc/1739639586863342",
      "images": [],
      "page_categories": [
        "Food & Drink",
        "School",
        "Brand"
      ],
      "page_like_count": 329785,
      "title": "{{product.name}}",
      "videos": [],
      "is_reshared": false,
      "extra_links": [
        "http://kookssecrets.com/"
      ],
      "extra_texts": [],
      "extra_images": [
        {
          "original_image_url": "https://scontent-gru2-2.xx.fbcdn.net/v/t39.35426-6/472762705_1453581122695855_595583885659337111_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=uaDLZSUAOxAQ7kNvwGWvTtc&_nc_oc=Adr_Bgzg4En99xaGNNUJOcIzxWwAXV0O9cjSRfg9O69h0Ni3Mf4-jfBKjRcJGbScK7k&_nc_zt=14&_nc_ht=scontent-gru2-2.xx&_nc_gid=-B_jrWj0tamQZKvQW1JJug&_nc_ss=7f289&oh=00_AQAg7feau7NLBGRiMm_jdhDf4KTe_Tegn_XUF3awVuAkog&oe=6A566D76",
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          "image_crops": "[嵌套内容已折叠]"
        },
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        },
        "…另有 8 项"
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  {
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    "publisher_platform": [
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          "original_image_url": "https://scontent-gru1-2.xx.fbcdn.net/v/t39.35426-6/468951610_2682896588584880_7884648140733565435_n.jpg?_nc_cat=100&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=3GD33AeIpxUQ7kNvwEZOCAd&_nc_oc=Adp1ckZ9EvjnxPTbM0am2BFtCWYjzx29_OS7awks6CuiGzJ5PPmmG0i1eN7aLYxKEzA&_nc_zt=14&_nc_ht=scontent-gru1-2.xx&_nc_gid=-B_jrWj0tamQZKvQW1JJug&_nc_ss=7f289&oh=00_AQDUJlO4cIAQqs3HBcjPfM9QzMH8f2kvaCI0O5PWr1dTzA&oe=6A564ABA",
          "resized_image_url": "https://scontent-gru1-2.xx.fbcdn.net/v/t39.35426-6/468951610_2682896588584880_7884648140733565435_n.jpg?stp=dst-jpg_s600x600_tt6&_nc_cat=100&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=3GD33AeIpxUQ7kNvwEZOCAd&_nc_oc=Adp1ckZ9EvjnxPTbM0am2BFtCWYjzx29_OS7awks6CuiGzJ5PPmmG0i1eN7aLYxKEzA&_nc_zt=14&_nc_ht=scontent-gru1-2.xx&_nc_gid=-B_jrWj0tamQZKvQW1JJug&_nc_ss=7f289&oh=00_AQBOGRDU9lXbGcLtJXgPuViiNm9sRuCAzIT4cTaQT2SauQ&oe=6A564ABA",
          "watermarked_resized_image_url": ""
        },
        {
          "body": "Discover home and décor finds on Amazon. *May earn commission.",
          "cta_type": "SHOP_NOW",
          "caption": "amazon.com",
          "link_description": "ShopByInterest makes it easy to browse and buy interesting brand and influencer finds.",
          "link_url": "https://www.amazon.com/dp/B0B4HGK6JN/ref=cm_sw_r_as_gl_api_gl_i_YRZKWV6XVQW583RC1YJG?linkCode=ml1&creator_tag=taylorbeagl04-20",
          "title": "",
          "cta_text": "Shop Now",
          "video_hd_url": null,
          "video_preview_image_url": null,
          "video_sd_url": null,
          "watermarked_video_hd_url": null,
          "watermarked_video_sd_url": null,
          "image_crops": "[嵌套内容已折叠]",
          "original_image_url": "https://scontent-gru2-1.xx.fbcdn.net/v/t39.35426-6/469083328_2290772864640145_5536209601716910589_n.jpg?_nc_cat=111&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=FluGA8i5WgkQ7kNvwFnR5QU&_nc_oc=AdoO2LxNQz2AH184PYMg-qspbsK0xqBvvQg-SWxA_ER4hAA7Pry8RHY51F-zw_uNE4w&_nc_zt=14&_nc_ht=scontent-gru2-1.xx&_nc_gid=-B_jrWj0tamQZKvQW1JJug&_nc_ss=7f289&oh=00_AQCqhf7YYCG0avf5616cCy94K6aBCiumcC9KFPOylmRR_Q&oe=6A5648F4",
          "resized_image_url": "https://scontent-gru2-1.xx.fbcdn.net/v/t39.35426-6/469083328_2290772864640145_5536209601716910589_n.jpg?stp=dst-jpg_s600x600_tt6&_nc_cat=111&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=FluGA8i5WgkQ7kNvwFnR5QU&_nc_oc=AdoO2LxNQz2AH184PYMg-qspbsK0xqBvvQg-SWxA_ER4hAA7Pry8RHY51F-zw_uNE4w&_nc_zt=14&_nc_ht=scontent-gru2-1.xx&_nc_gid=-B_jrWj0tamQZKvQW1JJug&_nc_ss=7f289&oh=00_AQDpToq4XQvoWpHqqpdnDOUHcIFgzhTerUFEuZJ7ZOAkEQ&oe=6A5648F4",
          "watermarked_resized_image_url": ""
        },
        "…另有 3 项"
      ],
      "body": {
        "text": "Discover home and décor finds on Amazon. *May earn commission."
      },
      "cta_type": "SHOP_NOW",
      "display_format": "DPA",
      "link_description": null,
      "link_url": "https://www.amazon.com/finds/interest/deals&tag=igacapcrbaip-hit-us-20&ascsubtag=pig-HITLCO-1-9-yc4cy6k22bqehvnq&linkCode=sai&mcid=88b53ed443e53fc4bd2506757e1a0e93&amzAscTransit=true&creator_plus_traffic_source=META",
      "images": [],
      "page_categories": [
        "Retail company"
      ],
      "page_like_count": 29677810,
      "title": null,
      "videos": [],
      "is_reshared": false,
      "extra_links": [],
      "extra_texts": [],
      "extra_images": [],
      "extra_videos": [],
      "country_iso_code": null,
      "brazil_tax_id": null,
      "additional_info": null,
      "ec_certificates": []
    },
    "targeted_or_reached_countries": [],
    "spend": null,
    "impressions_with_index": {
      "impressions_text": null,
      "impressions_index": -1
    },
    "collation_count": null,
    "categories": [
      "UNKNOWN"
    ],
    "ad_library_url": "https://www.facebook.com/ads/library/?id=1789958391836431"
  }
]

关键字段中文对照
字段	含义	说明
page_name	投放主页（品牌）
ad_archive_id	广告库归档 ID	去重与回溯主键
publisher_platform	投放平台	Facebook / Instagram / Messenger / AN
start_date / end_date	起投/结束时间	跑得久 = 大概率在赚钱
is_active	是否在投
snapshot	素材内容（嵌套）	文案、图片/视频链接、落地页 URL 都在这里
targeted_or_reached_countries	投放国家
spend / impressions_with_index	花费/曝光（区间）	多数商业广告为空或区间，政治广告才精确
collation_count	同组素材变体数	竞品在 A/B 测多少版
categories	广告类目
ad_library_url	广告库原链

我们的实测记录

真实实测记录（非估算）

实测日期: 2026-07-10
抓取条数: 60 条
运行记录费用: $0.0442（≈¥0.319）
折合单条: $0.00074

Run ID：iZW1hHUoWmhPc2TqV · 用时 17s（运行于我们自有真实账户，Run ID 已与样本元数据绑定）

算一算：你的量要花多少钱

想抓多少条？

抓 1,000 条预计

$0.75≈ ¥5.40

✓ $5 免费额度足够覆盖这次抓取，$0 成本开跑

用 $5 免费额度跑这 1,000 条 →

汇率 1 USD ≈ 7.2 CNY（2026-07-09）；单价为 Free 档零售价，付费套餐有阶梯折扣。

中文上手：3 步跑通

1
先在 Meta 广告库把搜索调好
打开 Meta 官方广告库（facebook.com/ads/library），选国家、搜关键词或品牌主页，筛选到你要的结果集——这一步在官方网页上完成，然后复制浏览器地址栏的完整 URL。
2
把搜索 URL 粘给 Actor 批量导出
注册 Apify（$5 免费额度、不绑卡）后进入 Facebook Ads Library Scraper 点 Try for free：
```
{
  "urls": [{ "url": "把广告库搜索结果页的完整链接粘到这里" }],
  "count": 200
}
```
urls 可以放多个搜索（不同关键词/不同竞品主页）；count 控制每个搜索导出多少条。
3
导出分析：把"翻广告库"变成"查表"
点 Start。我们实测导出 60 条用时 17 秒、扣费 $0.044。导出 CSV 后的经典分析：按 start_date 算广告存活天数（长期在投 = 被验证的素材）、collation_count 看竞品测了几版、snapshot 里直接拿文案与落地页 URL 建竞品素材库。

进阶：定时采集与监控

竞品投放监控：把 3–5 个核心竞品主页的广告库 URL 做成 Schedule 每周跑，新素材上线一周内进你的表格。配合"存活天数"字段，你能看到竞品哪版素材被留下来放量——这就是 spy 工具面板的底层数据，你按 $0.00075/条自建。

限制与合规（先读再跑）

数据源是 Meta 官方公开的广告透明库——这是平台主动公开的合规数据集，抓取它是最没有争议的采集场景之一。
商业广告的花费/曝光多为区间或空值（Meta 只对政治/议题类广告强制披露精确数），做量级判断用存活时长和变体数更可靠。
素材（图/视频）版权归广告主：研究可以，直接搬素材投自己的广告属侵权+平台重罚。
广告库覆盖 Facebook/Instagram 等 Meta 系投放，不含 TikTok/Google 的广告。

同类 Actor 对比

Actor / 工具	使用人数	价格	一句话判定
Facebook Ads Library Scraper（curious_coder）本页主推 curious_coder/facebook-ads-library-scraper	31,752	$0.00075/条	按量导出原始数据，最便宜的竞品广告情报源——本页主推
BigSpy / SocialPeta / AdSpy	—	订阅 $99+/月	有筛选面板、落地页库、多平台覆盖——重度投手要"开箱面板"选它们；只要 Meta 系原始数据则贵一个量级
Meta 广告库官方 API	—	免费	仅覆盖政治/议题类广告 + 申请门槛高；商业广告分析用不上

对比后仍是它 · 免费试跑 →

常见问题

这合法吗？会不会侵犯竞品隐私？

广告库本身就是 Meta 为透明度主动公开的数据集（任何人不登录都能翻），批量导出只是效率差异。真正的红线在素材使用端：分析可以，抄素材投放不行。

能看到竞品每天花多少钱吗？

看不到精确值：商业广告的 spend/impressions 字段多为空或宽区间。行业通行的替代判断：存活天数（跑一个月以上的素材大概率正 ROI）+ 变体数量（放量素材会被复制成多版）。

能下载广告的图片和视频吗？

snapshot 字段里有素材的媒体链接，可以下载归档做研究。再强调一次：直接把竞品素材投自己的广告 = 版权侵权 + Meta 封号双重风险。

$5 免费额度够干什么？

约 6,600 条广告——把你所在类目 Top 20 竞品的全部在投广告各导一遍绰绰有余。我们 60 条实测只花 $0.044。